For over 70 years, the ASSAD Group has been the undisputed leader in the battery sector in Tunisia, and remains a major reference on the African continent. Our expertise in the manufacture and marketing of lead-acid and industrial batteries is recognized worldwide.

As an industry pioneer, we have established a strategic partnership with ENERSYS, the world leader in industrial batteries, to strengthen our market position and offer innovative solutions to our customers. Our product portfolio includes a wide range of industrial batteries of various technologies, adapted to a multitude of applications, such as traction, stationary and solar batteries.

The ASSAD Group’s industrial battery business now comprises three major subsidiaries: ASSAD INDUSTRIAL, GEELEC and ENAS. This structure strengthens our ability to meet the varied needs of our customers and develop innovative energy storage solutions.

ASSAD INDUSTRIAL is committed to becoming the specialist in batteries and energy storage solutions in the countries where it operates, either directly or through partnerships on the African continent.