Thanks to its subsidiaries and companies, ASSAD group is the industrial leader in batteries in Tunisia and remains a key reference in the African continent. ASSAD is a pioneer in the manufacturing and marketing of lead-acid batteries and has been serving its customers for over 70 years. This know-how also encompasses starter batteries as well as industrial batteries. As part of its efforts to develop its industrial batteries business, ASSAD group has established a partnership with the EnerSys group, a world leader in the manufacturing and marketing of industrial batteries. Through its subsidiaries and partners, ASSAD group manufactures and markets a wide range of industrial batteries of various technologies which are intended for diverse applications. The group is striving to become the specialist in batteries and energy storage solutions in the African countries where it operates, whether directly or through partnerships (traction battery, EnerSys stationary battery, solar battery).
Having its headquarters in Tunisia, the Group is already operating in Algeria and Ivory Coast. Other openings are being studied. The central geographic location of Tunisia in the EMEA region plays a crucial role for optimal and efficient delivery on this continent.
